Jacinda Lofland

Jacinda Lofland is the Director of Customers & Community on Nuveen’s Real Estate’s Strategic Insights team, working at the intersection of sustainability, technology, and people. With a focus on customer and community engagement, Jacinda works with Nuveen Real Estate’s operating partners across sectors to improve customer experience and productivity, engage with customers around ESG initiatives, promote and partner with community organizations and local businesses, and measure, analyze, and act on customer feedback. Jacinda’s responsibilities include product development, technology assessments and implementations, program management, and strategy work across the platform’s smart, sustainable building blueprints for different sectors.


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