REX for Office Assets: Making Office Work Again

REX for Office Assets:
Making Office Work Again

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Office buildings are under pressure like never before.

Hybrid work, tenant downsizing, and economic uncertainty have created a new reality: office space alone is no longer the product. Experience is.

Landlords that succeed in the next cycle won’t just lease space—they’ll deliver platforms. And they’ll use REX—Real Estate Experience—to do it.

REX is a portfolio-wide operating system for managing office assets like customer-facing brands. It empowers owners and operators to close the Experience Gap, drive NOI, and reposition buildings not just as places to work—but places people want to be.

Why Office Assets Need REX

Most office portfolios today are caught in the middle:

  • Amenity investments aren’t driving ROI
  • Tenants are disengaged, and renewals are uncertain
  • Experience is fragmented or delegated
  • Technology is disconnected and underleveraged

The result? Buildings with decent design but no story, no system, and no staying power.

REX turns fragmented initiatives into an integrated platform that enhances tenant outcomes and landlord returns.

What REX Enables for Office Owners and Operators

What It Looks Like in Practice

With REX, office buildings operate like customer-centric platforms:

  • Every tenant has an engagement profile and feedback loop
  • Every space is part of an intentional experience journey
  • Property, marketing, experience, and leasing teams work from the same system
  • Technology supports identity, access, communication, and reporting

This turns office buildings into full-stack ecosystems.

Get Started:
REX Tools for Office Portfolios


REX resources to help you modernize your approach:

  • Ideal Tenant Profile Template – Align leasing and marketing to tenant needs
  • Amenity Programming Calendar – Activate space and drive engagement
  • Tenant Success Tracker – Monitor risk, loyalty, and growth potential
  • Experience Investment Plan – Tie CapEx to engagement and NOI

Ready to reposition your office assets?

Start with a REX Assessment to benchmark your portfolio’s experience readiness and identify where to close the Experience Gap.

REX makes office buildings more than places to work—it makes them places people choose. That’s how you win in the next cycle.

Want to know how your portfolio stacks up today?

Get a Free REX Assessment and measure your Experience Gap Score to see where your current strategy excels—and where you’re at risk of falling behind. 

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What is REX?

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The Experience Gap