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Why Generic CRMs Fail Commercial Real Estate

Reading Time: 4 minutesSalesforce can’t track leases, amenities, or building operations. Learn why CRE needs purpose-built CRM infrastructure, not generic software.

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Dec 3, 2025

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REX is the system that empowers landlords to thrive in a tenant-driven world by turning portfolios into platforms and experiences into outcomes. Discover what REX can do for you.

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REX Effect
The REX Effect: How Jamestown Closed the Experience Gap at Industry City

Reading Time: 6 minutesHow a 6 million square foot industrial relic became Brooklyn’s most dynamic experience ecosystem…

 Jan 16, 2026
Real Estate Experience Trends
Predictive Maintenance Is Just the Beginning: How AI Transforms Portfolio Operations

Reading Time: 3 minutesPredictive maintenance is the gateway drug to operational intelligence. Most asset managers start there…

 Jan 15, 2026
Resource
How to Build Ideal Tenant Profiles That Actually Drive Portfolio Strategy

Reading Time: 3 minutesMost landlords think they know their ideal tenant. Tech companies. Law firms. Creative agencies. But knowing an industry sector isn’t the same as understanding fit.

 Jan 14, 2026
Real Estate Experience Trends
From Eight Systems to One Intelligence: How AI Consolidation Transforms Portfolio Operations

Reading Time: 5 minutesEvery commercial real estate operator wants AI-powered portfolio intelligence. But 90% can’t get it. Not because AI isn’t ready. Because their data isn’t unified.

 Jan 8, 2026
REX Effect
The REX Effect: How Blackstone Closed the Experience Gap at Willis Tower

Reading Time: 5 minutesHow Blackstone transformed America’s second-tallest building from aging icon into Chicago’s most ambitious urban experience destination.

 Jan 7, 2026
Real Estate Experience Trends
The Visibility Crisis: 82% of Asset Managers Can’t See What Tenants Actually Need

Reading Time: 4 minutesAsset managers oversee billions in commercial real estate. But here’s the uncomfortable truth: most can’t tell you why tenants renew or why they leave.

Jan 6, 2026
Real Estate Experience Trends
What Top Operators See

Reading Time: 3 minutesTrophy assets track tenant intelligence. Commodity space tracks occupancy. Why top-quartile portfolios operate differently.

 Dec 29, 2025
Real Estate Experience Trends
Your Next Move: A Consolidation Playbook for CRE Operators

Reading Time: 4 minutesA phased guide to CRE tech stack consolidation: audit tools, build on CRM foundation, manage change, and unlock compounding ROI.

 Dec 22, 2025
Real Estate Experience Trends
Intelligence Is Infrastructure

Reading Time: 3 minutesExperience-led portfolios measure tenant behavior, predict churn, and optimize ROI. Intelligence compounds. Guesswork doesn’t.

 Dec 18, 2025
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