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How to Build Ideal Tenant Profiles That Actually Drive Portfolio Strategy

Reading Time: 3 minutesMost landlords think they know their ideal tenant. Tech companies. Law firms. Creative agencies. But knowing an industry sector isn’t the same as understanding fit.

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Jan 14, 2026

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REX is the system that empowers landlords to thrive in a tenant-driven world by turning portfolios into platforms and experiences into outcomes. Discover what REX can do for you.

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Resource
What Are User Personas? (And Why Most Landlords Get Them Wrong)

Reading Time: 3 minutesYour building has tenants. Your competitors understand personas…

 Feb 20, 2026
Happy Office
How Experience Data Turns Generic Events Into Tenant Magnets

Reading Time: 4 minutesYour building hosts monthly networking events. Attendance is flat. Tenant satisfaction hasn’t moved…

 Feb 18, 2026
REX Effect
The REX Effect: How Brookfield Repositioned 660 Fifth Avenue Into Manhattan’s Premier Class A Destination

Reading Time: 7 minutesBrookfield Properties’ $400M renovation transformed 666 Fifth Avenue into fully-leased 660 Fifth—commanding $135/SF rents.

 Feb 16, 2026
The Quantum City
Singapore: The Blueprint for the Next Quantum City

Reading Time: 5 minutesSingapore’s $27B AI investment and Smart Nation 2.0 initiative reveal what Quantum Cities look like in practice. Discover the future of AI-enabled urban infrastructure.

 Feb 12, 2026
Real Estate Experience Trends
97% vs. 50% Occupancy: Experience is The Divide

Reading Time: 4 minutesTrophy assets hit 97%+ occupancy while others struggle at 50%. Data from CBRE, Avison Young, and Kastle reveals how the Experience Gap divides winners from losers.

 Feb 9, 2026
Product Updates
The Latest REX Platform Releases (And What It Means for Your Portfolio)

Reading Time: 3 minutesJanuary releases are live. Three updates that turn underutilized amenities into engagement drivers…

 Feb 5, 2026
Real Estate Experience Trends
The AI Readiness Checklist: Is Your Building Infrastructure Ready for Intelligent Tenants?

Reading Time: 4 minutesYour next tenant might not be a law firm or a tech startup. It could be an AI company that needs 10x the power capacity your building was designed to deliver.

 Feb 4, 2026
REX Effect
The REX Effect: How Hines Transformed Salesforce Tower Chicago Into the New Standard for Trophy Office

Reading Time: 5 minutesHow Hines achieved 97% occupancy and $888M valuation by building Chicago’s first zero-carbon office tower as an experience platform, not just a building.

 Feb 3, 2026
REX Effect
The REX Effect: How Alexandria Real Estate Built NYC’s Premier Life Sciences Campus

Reading Time: 5 minutesHow Alexandria Real Estate proved that life sciences tenants need more than labs—they need community that accelerates innovation.

 Jan 29, 2026
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