HqO: The CRM for CRE
A purpose-built platform to manage tenant relationships, unify operations, and maximize asset performance.
HqO’s CRM for CRE gives Experiential Landlords a unified system of record and action to orchestrate tenant lifecycle management, unify operations, and drive asset performance.
The REX Platform is the first of its kind, transforming how landlords manage customer relationships, unify operations and service, and prove value across the portfolio.
This release brings the REX Methodology to life with new tools for intelligence, service delivery, and relationship building—fully operationalizing the tenant lifecycle.
Why now
As tenant expectations outpace legacy operating models, the gap between what tenants need and what buildings deliver is widening. Experiential landlords are closing that gap with platforms that earn the tenant’s business beyond the lease.
HqO's REX Methodology is the operating system for this shift. With strategic tools and playbooks, your teams can align to tenant outcomes, orchestrate omni-channel engagement, and measure what matters most.
These templates are designed to help your team operationalize tenant understanding, engagement, retention, and performance—the core pillars of the Real Estate Experience (REX) operating system.
Product Overview
HqO’s CRM for CRE unifies leasing, intelligence, experience and operations into one purpose-built platform designed for experiential landlords. By consolidating tenant data, automating workflows, and surfacing actionable insights, it gives property and asset teams the tools they need to earn, retain, and grow tenant relationships—beyond the lease.
This release introduces major updates across the tenant and asset lifecycle—equipping landlords to move from disconnected tools to a connected ecosystem where strategy and service work together to close the experience gap.
Leasing
Turn tenant relationships into long-term value—across every building and lifecycle stage.
Power proactive engagement from the moment a deal is signed with CRM tools that centralize context and give teams the visibility to deliver consistent, high-touch service at scale.
Make tenant data actionable to streamline onboarding, deepen relationships, and drive outcomes that go far beyond the lease.
Intelligence
Get a clear, real-time view of portfolio performance—and close the experience gap by aligning strategy to what tenants want.
See how tenants engage across every stage of the lifecycle—from reach to sentiment—so you can identify what’s working, surface risk, and take action where it matters most.
Measure the moments that drive outcomes, uncover trends across your portfolio, and align service delivery with tenant needs, expectations, and behavior—all in one place.
Experience
Deliver meaningful tenant experiences that drive loyalty, productivity, and a sense of belonging—turning everyday service into satisfaction.
Create moments that matter across the full tenant journey with tools to communicate, activate, and personalize engagement—wherever your customers are.
Reach tenants through the right channels, drive participation with newsletters and events, and learn what resonates so you can build loyalty that lasts.
Operations
Connect people, places, and workflows to deliver seamless service that scales with your portfolio.
Power responsive, real-time operations that keep every space running smoothly, from service requests to room bookings to guest check-ins.
Streamline the work behind the scenes so your team can stay focused on what matters, delivering the reliable, professional experience tenants expect.
Vendor
Build a trusted vendor network that powers seamless service delivery
Simplify vendor management with tools that reduce friction, ensure compliance, and keep buildings running safely and efficiently.
Build a vendor ecosystem with secure check-in, real-time oversight, and workflows built for operational excellence and tenant satisfaction.
Tenant
Put your customers in control of their workplace experience—across space, services, and community.
Give tenants a streamlined digital experience to discover what they need for a productive and meaningful day.
Empower both end users and tenant admins with tools that reduce friction, build connection, and support a modern workplace aligned with everyone’s needs.
Platform Infrastructure
Power seamless identity, access, and communication with systems that span the full property and tenant lifecycles.
Connect the systems and services that modern operations rely on delivering the performance tenants expect and the flexibility your team needs to evolve.
Future-proof your portfolio with a platform built for integration, security, and end-to-end digital experiences.
Key Features:
- Quantum Core portfolio agent for asset manager oversight
- Digital wallet and QR visitor passes support for buildings with CCURE 9000, AMAG, Genetec, and Gallager
- Unified mobile credential for Street-to-Suite access across landlord and tenant systems
- File Repository for centralized digital asset storage
Why It Matters
HqO’s CRM for CRE closes the experience gap—connecting intelligence, operations, and engagement into one system that helps landlords earn loyalty, prove impact, and grow value across every asset.