From Infrastructure to Intelligence: HqO Spring 2025 Customer Advisory Board Takeaways

In May 2025, HqO welcomed senior executives from the most innovative firms in the commercial real estate industry to Washington, D.C., for the Spring 2025 Customer Advisory Board Summit.

The group closely examined AI readiness, operational transformation, and unlocking NOI through experience, all set against the backdrop of macroeconomic change, tenant behavior shifts, and digital disruption. Throughout the day, participants shared their experiences and the strategies they’ve tested as they’ve navigated the ever-evolving workplace landscape.

While discussions covered a range of topics, the conversation always seemed to come back to a unified theme: real estate is no longer just about buildings, it’s about measurable, experience-driven outcomes.

This report distills the top five strategic takeaways from the event, insights that will shape how forward-thinking operators approach 2026 and beyond.