REX: Building a Brand Framework that Connects with Tenant Demand

This template on building a brand frameowrk that connects with tenant demand helps you create a cohesive identity that ties your platform promise to every asset and service. It guides you in defining brand architecture, positioning, and communication tone—ensuring consistency across properties while allowing local differentiation. By aligning brand expression with tenant values and experience goals, this framework strengthens recognition, loyalty, and the emotional connection between your spaces and the people who use them.