An Ideal Tenant Profile (ITP) pinpoints the tenants most compatible with your strategy.
The REX playbook defines an ITP using a multidimensional matrix rather than simple creditworthiness or square footage: alignment to sector and sub‑sector, business‑model fit, patterns of space utilization (e.g. hybrid vs. dedicated), desired amenities and services, growth trajectory, likelihood of renewing and cultural/brand fit.
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