REX: Integrating REX Into the Asset Lifecycle

The Integrating REX Into the Asset Lifecycle template helps your team weave tenant experience strategy into the core of asset management—from acquisition to disposition. It provides a framework for aligning financial, operational, and experiential decisions at every stage, ensuring that market fit, programming, and service design are built in—not bolted on.

By treating each property as an evolving product, this model enables continuous improvement, stronger performance, and a repeatable approach to delivering value across the portfolio.