REX for CRE Asset Managers: From Static Reports to Strategic Levers
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The commercial real estate asset manager’s role is changing.
In a post-COVID, hybrid, and increasingly volatile operating environment, traditional KPIs and leasing cycle logic are no longer enough. Today's top asset managers are being asked to do more: uncover new value, reduce risk, and lead the repositioning of underperforming assets.
The problem? Most portfolios are stuck operating in a siloed, backward-looking model that lacks the data, coordination, and control needed to keep pace.
That’s where REX—Real Estate Experience—comes in.
What Is REX?
REX is a repeatable, tech-enabled operating system that closes the Experience Gap—the costly delta between what tenants expect and what most buildings deliver. For asset managers, REX provides the structure, insight, and coordination needed to modernize operations, elevate tenant satisfaction, and drive NOI.
It’s not a tenant app. It’s not a work order system. REX is a system for aligning the full lifecycle of experience delivery—from pre-lease targeting to mid-lease engagement to renewal risk prediction—with the goals of ownership and asset strategy.
The Problem:
The Experience Gap Is Draining Value
Modern tenants want more: flexibility, service, tech, hospitality, and support. But most buildings still operate with:
- Disconnected tech stacks
- Incomplete tenant intelligence
- Reactive property operations
- Little visibility into real-time engagement, usage, or risk
The result is the Experience Gap: buildings under-deliver, tenants disengage, and value erodes through:
- Higher vacancy and churn
- Lower renewal yields
- Increased concessions and TI costs
- Asset-level underperformance
REX is the asset manager’s playbook for closing that gap.
What REX Enables for Asset Managers
REX in Action:
The Operating System Advantage
REX replaces outdated spreadsheets and intuition with a structured, tech-powered operating system.
With REX, asset managers can:
- Standardize how tenant satisfaction is tracked across properties
- Benchmark asset experience performance vs. market peers
- Evaluate NOI lift from programming, tech, or space reconfigurations
- Report on retention metrics with greater precision
In short, REX helps asset managers not just understand what happened—but influence what’s next.
Get Started:
Resources for Asset Managers
Looking to operationalize REX in your portfolio?
Explore our resource toolkit:
- Ideal Tenant Profile Template – Define your highest-fit tenant types
- Experience Investment Plan – Link CapEx to experience ROI
- Tenant Success & Health Tracker – Monitor satisfaction and renewal risk in real-time
- Quarterly Business Review Template – Standardize check-ins across top tenants
Plus: Get your REX Assessment to benchmark your current portfolio performance and identify the top drivers of your Experience Gap.
REX gives asset managers a new lever of value: experience.
It’s measurable. It’s actionable. And in a market where the winners are building platforms—not just buildings—it’s essential.
Want to know how your portfolio stacks up today?
Get a Free REX Assessment and measure your Experience Gap Score to see where your current strategy excels—and where you’re at risk of falling behind.
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