REX for CRE Investors:
A Better Return on Experience
Trusted by HqO
In today’s market, investor performance is no longer just about location, cap rates, or lease terms.
It’s about which portfolios can deliver differentiated, measurable, and resilient tenant experiences. Those that can will outperform. Those that can’t will fall behind.
That’s why leading CRE investors are turning to REX—Real Estate Experience—as the new benchmark for performance.
REX isn’t a tenant app. It’s a tech-enabled operating system that unifies leasing, service delivery, tenant health, and asset performance into one scalable framework. For investors, it’s the missing link between experience and returns.
The Problem:
Experience Risk Is Portfolio Risk
Most CRE portfolios are stuck in outdated models:
- Buildings are managed with spreadsheets, not systems
- Experience is delivered inconsistently, if at all
- Tenant satisfaction is unmeasured or anecdotal
- Renewal risk and service ROI are invisible to ownership
The result? The Experience Gap—a measurable disconnect between what tenants expect and what buildings provide.
Research from Leesman, CBRE, and HqO shows that buildings underperforming on experience have:
- Up to 17% lower rents
- Up to 8% lower occupancy
- NOI drag of 23% or more
- Long-term value erosion of 20–35%
In other words, lack of an experience strategy doesn’t just frustrate tenants—it drags returns.
Why REX Matters to Investors
Red Flag:
When Operators Don’t Have a REX Strategy
Investors should be asking:
- Can my asset and property managers measure tenant experience?
- Do they have a system for retaining tenants beyond lease terms?
- Is experience treated as a product line or an afterthought?
If the answer is no—expect underperformance.
In today’s tenant-driven market, portfolios without a platform strategy will:
- Rely on over-discounting and concessions to fill space
- Lose deals to more experience-forward landlords
- Miss renewal cues until it’s too late
REX is the litmus test for whether your operator is built for what’s next.
REX Delivers the New CRE Alpha
Just as ESG added a new dimension to real estate risk and return—so too does tenant experience.
REX provides:
- Portfolio-wide benchmarks for engagement, loyalty, and renewal risk
- Tools to align asset teams around tenant value creation
- Tech infrastructure that supports scalability and underwriting transparency
It’s not a fad. It’s the next evolution of operational alpha.
Get Started:
REX Tools for Investor Oversight
- REX Assessment – Measure your portfolio’s Experience Gap
- Asset Playbook Template – Align experience strategy to NOI goals
- Experience Investment Plan – Link CapEx to tenant impact
- Tenant Success Tracker – Surface risk early, improve renewals
In a cycle defined by volatility, REX gives you a platform for durable returns.
Don’t just buy buildings. Invest in experience.
Want to know how your portfolio stacks up today?
Get a Free REX Assessment and measure your Experience Gap Score to see where your current strategy excels—and where you’re at risk of falling behind.
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