REX for Leasing Brokers:
Sell a Platform, Not Just a Space
Trusted by HqO
Leasing has changed.
Tenants today are not just evaluating square footage, floorplates, and price per square foot—they’re assessing experience. They want to know: Will this building help us attract talent? Host clients? Retain culture? Integrate with hybrid work?
That means leasing brokers can no longer win on space alone. They need to sell outcomes.
REX—Real Estate Experience—makes that possible.
REX is a platform strategy and operating system that transforms buildings into experience brands. For brokers, it provides a clear, differentiated story that aligns with the priorities of today’s decision-makers.
Why Leasing Brokers Need REX
The days of space-as-commodity are over. Without a REX strategy:
- Tours rely on aesthetics, not outcomes
- Brokers have no insight into how the building operates day-to-day
- Amenities are treated as one-offs, not integrated products
- There’s no story around service, support, or flexibility
REX changes the pitch: from footage to full lifecycle value.
What REX Enables for Brokers
What It Looks Like in Practice
With REX, brokers:
- Know which types of tenants the asset is designed to serve
- Build tours that emphasize service, support, and community
- Customize decks and proposals using platform standards and templates
- Coordinate with property and experience teams post-lease to ensure continuity
Get Started: REX Tools for Leasing Teams
Equip your pitch with:
- Ideal Tenant Profile Template – Match prospects to asset fit
- Tenant Journey Template – Show what experience looks like after move-in
- Amenity Programming Calendar – Bring engagement to life on tour
- Portfolio Communication Brief – Align your message with platform standards
Want to stand out with every pitch?
Get your REX Assessment to see how your buildings compare on experience readiness and tenant fit.
REX turns brokers into storytellers. You’re not just leasing space—you’re selling a platform that performs.
Want to know how your portfolio stacks up today?
Get a Free REX Assessment and measure your Experience Gap Score to see where your current strategy excels—and where you’re at risk of falling behind.
More like this
What is REX?
Legacy vs Experiential
