Discover the power of a tenant engagement platform for landlords
Learn about the best tenant engagement practices and more in our industry outlook
What is a Tenant Engagement Platform For Landlords?
Due to constantly developing tenant and office building needs, the adoption of proptech and technology partnerships has become a necessity in a world adjusting to rapidly evolving work models. Leveraging a tenant engagement platform for landlords and property teams can not only bring new life to the overall building experience (also known as the tenant experience), but also reinforce a competitive advantage in a shifting industry.
Additionally, the growth of more flexible work models means that the workplace and its community have now officially transcended the four walls of the office building — not only do landlords have to find ways to create great experiences for those who choose to come into the office, but also for those who follow a more hybrid workplace approach. To bridge the gap between the physical office and the digital workplace, a digital tenant experience strategy can be facilitated by certain tenant experience software solutions — thus attracting and retaining tenants by appealing to everyone’s needs and adopting a consumer-first approach.
The Benefits of a Tenant Engagement Platform
When thinking about a typical commercial real estate tenant, many overlook the small details of their day. From their morning commute coffee to post-work activities such as doctor’s appointments or fitness classes, tenant activities are more ingrained in your building community than you may think. Great tenant engagement even incorporates the actions that occur outside of your building, such as tenant commute and local retail interactions. These workplace experiences all come together to create the overall tenant experience.
Cultivating this ecosystem is critical. Each tenant activity presents a new opportunity to improve the property experience with technology tailored to the individuals who are in the building every day. A modern, tenant experience platform can harness these opportunities to help landlords put a tenant communication app into the hands of a building’s population that they don’t regularly connect with — as well as use tenant management system software to attract and retain tenants by adding more value to their assets.
Additionally, the industry’s recent digital transformation means a refreshed focus on providing omnichannel office experiences. Omnichannel office experiences are integrated experiences that provide your building occupants with seamless transitions between digital and physical offerings. Signs of a good tenant experience include everything from plugging into your building’s various technology systems to ensure that the building occupant journey is tech-enabled, to increasing your digital programming through virtual amenities that all can partake in, no matter where they are.
Thus, a tenant engagement platform that can support the physical and digital workplaces will become the driving force behind bringing commercial real estate (CRE) leaders and property teams closer to their building occupants than ever before. The right tenant management software can not only be leveraged to create new and exciting engagement opportunities for tenants, but also to collect meaningful data on what building occupants really want, and how they really use a given space. In the modern commercial real estate landscape, it will serve as the biggest differentiator between your building and everyone else’s.
The Key Categories of Tenant Apps for the Office
Tenant experience software can take many forms, but can typically be implemented through easy-to-use tenant apps. At HqO, we know that the best approach to tenant experience software is an entire tenant engagement platform that aggregates multiple technologies into a single command center. That is why in our native apps and HqOS Marketplace of best-in-class technology partners, you can activate partners and technologies to meet any building’s needs. The best app for tenants on their found will be able to provide solutions for the following office categories:
- Access Control: Through access control capabilities, owners can enable tenants to gain access to their office buildings with just the tap of a phone.
- Emergency Communications: Another critical tenant experience component is the ability to communicate critical safety information to building occupants in a quick and efficient manner.
- Order Ahead: A smart-enabled technology platform can increase safety and convenience for your tenants, such as integrating with local retailers to allow them to place orders ahead and reduce friction.
- Resource Booking: Even resource booking can be more seamless. Smart building sensors coordinate with your existing software to assist in more efficient room booking management, from conference rooms to event spaces and everything in between, making organizing your day completely frictionless.
- Service Booking: Technologies can also be utilized to activate your building amenities. Tenants can take advantage of easy-to-book services, fitness classes, and more.
- Service Requests: Building and maintenance staff play an essential role in tenant experience. Enter service request solutions, where tenants can communicate with building managers for work orders, cleaning services, and more.
- Shuttle Tracking: Shuttle tracking technologies can help you understand your tenants’ commuting behaviors and determine the best-fit transit solutions for any property.
- Ticketing: Smart ticketing can help grant tenants access to key property experiences and partner services with scannable visuals. The process is quick, convenient, and contactless.
- Visitor Registration: Contactless visitor registration can also be easily integrated into a building through a tenant experience platform. Speed up the visitor registration process while also ensuring modern safety and security protocols are met.
The HqO Platform’s Operating System Approach
Today’s landlords and property owners face three major business challenges: attracting and retaining tenants, managing fragmentation of technology systems and partners, and differentiating their assets. To address all of these issues simultaneously — and to provide tenants with the digital, modern experiences they seek in the workplace — you will need full end-to-end solutions for your building.
There is a ubiquitous concept in computing that speaks directly to this goal: the operating system (OS). Whether it’s powering a mobile device, a laptop, or a server, the prime directive of any OS is to abstract away the enormous complexities of the underlying system and provide standard and streamlined methods of the user experience. The HqO platform — called HqOS™ — is created around this very concept, and has always guided our approach to tenant experience; thus, we’ve created the only CRE operating system that can enhance workplace environments and make them more desirable for building occupants, while also resolving the aforementioned business challenges for landlords in an ever-complex market.
As is the case with any OS, a CRE operating system requires layers to successfully address the industry’s varying needs. The combination of a universal remote for your assets, a marketplace where you can find and manage pre-vetted systems and amenity providers, and tools that can capture and structure all data on how people use your buildings helps property teams in several ways. The OS manages all customer-facing technology tools within a building, while empowering teams to activate real connections between people and their properties through digital-to-physical experiences, data-driven decision making, and the fast implementation of innovative asset strategies.
Additionally, CRE’s operating system needs a single source of truth — a place where these layers can connect seamlessly for easy use. Having a command center allows property teams to do everything from daily content creation to strategic technology planning, as well as to rapidly deploy and configure data-driven tenant engagement strategies across their portfolio with absolutely no coding required. These features work together to provide CRE leaders with the flexibility, efficiency, and intelligence required to operate a modern portfolio.
The Future of Tenant Software
As was the vision of the HqO founders when we launched 3 years ago, technology is being used to change the office sector (and the world) by establishing more meaningful, valuable experiences. The rapid acceleration of CRE’s digital transformation means it’s time to get on board, and to do it fast.
For many HqO clients, “going digital” has already led to unique and desirable workplace experiences for both current and prospective tenants. Each client has the power to customize in-app features to fit their specific needs, creating solutions that highlight their building’s individual communities and personalities. These tenant engagement ideas have spanned from offering virtual fitness classes and hosting building-wide events, to gift raffles that show tenant appreciation, to mobile ordering services that cut down on traffic and congestion in public common areas associated with popular on-site food and retail vendors.
Not only can such digital programming initiatives provide ways to show tenant appreciation, but they can also establish a sense of workplace normalcy during the rise of hybrid work models. Remember: what you do with your tenants now will create memorable, lasting impressions moving forward.
To learn more about HqO and our end-to-end operating system, schedule a free demo today. If you’re interested in HqO careers, you can check out the HqO Glassdoor page, HqO LinkedIn page, or our official Careers page.
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The pandemic has dramatically changed where, when, and how people work. Your properties need to be more than just a space, but a community that offers real value to the workforce. HqO helps landlords enhance physical spaces with digital experiences and provides the data they need to make informed decisions about their buildings.
Solve the 3 major commercial real estate challenges – attraction, fragmentation, and differentiation – with HqOS™
HqOS — the tenant experience operating system for commercial office buildings — enhances physical spaces with digital experiences, accelerates the implementation of innovative asset strategies, and enables data-driven decision making
- Create rich digital experiences for the people who occupy your buildings with the Tenant Experience Platform
- Find and manage apps in one place with the Marketplace
- Capture & structure all data on how people use your buildings with the Digital Grid™
- Deploy your tenant experience strategy with Headquarters