On October 16, 2025, a select group of leaders will gather for STRATA, a summit co-hosted by HqO and the MIT Center for Real Estate
At the heart of every city lies a simple question: what kind of future are we building — and for whom? At this year’s STRATA Summit, Joseph Pine, co-author of The Experience Economy and a pioneer in customer-centric thinking, will challenge commercial real estate leaders to think bigger, deeper, and more humanely about the environments we shape.
Joe joins STRATA to share a bold framework from his upcoming book The Transformation Economy, which extends the Experience Economy into something more aspirational: showing how customers want not only memorable experiences but transformative ones as well
“There’s no greater economic value than guiding people toward achieving their aspirations.”
In a time when real estate is being asked to do more — be more adaptive, intelligent, and human-centered — Joe’s ideas arrive right on time.
For CRE professionals navigating a shifting landscape, Joe offers clarity: technology is not just about optimization — it’s about transformation. From AI to adaptive environments, he envisions a built world that actively senses, learns, and responds to individual needs in real-time. This isn’t the future of facilities; it’s the future of flourishing.
Joe reminds us that cities exist to uplift people — to foster human prosperity at scale. As systems thinkers, real estate leaders must now ask how their assets, platforms, and partnerships contribute to that mission.
His message to STRATA attendees is clear: embrace the opportunity to create meaningful, personal, and transformational experiences. Because when places are built not just to serve, but to elevate, we don’t just improve cities — we improve lives.
On October 16, 2025, at the Boston Marriott Cambridge, STRATA will bring together the leaders at the forefront of this transformation. Join Joe Pine and other leaders to help define what comes after the built world we have inherited.
STRATA — Where the Built World Meets What’s Next.
Be Part of What’s Next in Real Estate. Save your spot.
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