How Experience Data Turns Generic Events Into Tenant Magnets
Reading Time: 4 minutesYour building hosts monthly networking events. Attendance is flat. Tenant satisfaction hasn’t moved…
commercial property data
Getting Tenant Data That Matters
Reading Time: 4 minutesIn “The New Tenant Journey,” we explored the importance of understanding the attitudes and opinions of tenant-employees. While employers set the work rules that determine when, where, and how their teams work, the mindsets of their respective staff members are playing an increasingly significant role in how companies make those decisions. To collect the empirical …
CRE Data at Work: Supporting Leasing Needs, Investments, and Customer Satisfaction
Reading Time: 3 minutesData collection is nothing new. Every time we use an app on our phones, companies are able to learn more about our habits through our unique behaviors. Ordering something online? Amazon can determine your interest in related products based on your order history. Hankering for your weekly Thai food dinner? UberEats might just start sending …
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Programmatic Real Estate
Reading Time: 3 minutesIn the late 1990s, I landed my first “real job” after graduating college. It was an Account Executive role at CBS Radio in Boston. The job was selling spots, or commercials. Though classically parodied, the role is appropriately summed up by Billy Crystal in the movie City Slickers. My responsibility was to engage with businesses …
Using Tenant Experience Analytics to Inform Commercial Real Estate Decision-Making: Digital Grid Analytics
Reading Time: 5 minutesAccording to Ernst & Young, deploying new commercial real estate data and analytics tools is the #1 technology priority for commercial office owners in a post-COVID world. There are many reasons to invest in such tools, but since most tenants and their employees have been working from someplace other than their office this past year, …
Adapting to a Modern Workforce: How Commercial Real Estate Data Guarantees Office Success
Reading Time: 4 minutesIt’s no secret that commercial real estate data and trends have been evolving at a breakneck pace. In our commercial real estate outlook 2020, commercial property data was just beginning to indicate a wave of unprecedented change for the market. The more the workforce was forced out of the public realm due to global events, …