What Are User Personas? (And Why Most Landlords Get Them Wrong)
Reading Time: 3 minutesYour building has tenants. Your competitors understand personas…
Feb 20, 2026
Eryn is a Communications & Marketing Manager at HqO. She writes about commercial real estate, tenant experience, and the systems that make buildings work better. With a focus on the complex market shifts, she creates content that helps landlords and property teams make smarter decisions and stay competitive in the commercial real estate market.
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How Experience Data Turns Generic Events Into Tenant Magnets
Reading Time: 4 minutesYour building hosts monthly networking events. Attendance is flat. Tenant satisfaction hasn’t moved…
Feb 18, 2026
The REX Effect: How Brookfield Repositioned 660 Fifth Avenue Into Manhattan’s Premier Class A Destination
Reading Time: 7 minutesBrookfield Properties’ $400M renovation transformed 666 Fifth Avenue into fully-leased 660 Fifth—commanding $135/SF rents.
Feb 16, 2026
Singapore: The Blueprint for the Next Quantum City
Reading Time: 5 minutesSingapore’s $27B AI investment and Smart Nation 2.0 initiative reveal what Quantum Cities look like in practice. Discover the future of AI-enabled urban infrastructure.
Feb 12, 2026
97% vs. 50% Occupancy: Experience is The Divide
Reading Time: 4 minutesTrophy assets hit 97%+ occupancy while others struggle at 50%. Data from CBRE, Avison Young, and Kastle reveals how the Experience Gap divides winners from losers.
Feb 9, 2026
The Latest REX Platform Releases (And What It Means for Your Portfolio)
Reading Time: 3 minutesJanuary releases are live. Three updates that turn underutilized amenities into engagement drivers…
Feb 5, 2026
The AI Readiness Checklist: Is Your Building Infrastructure Ready for Intelligent Tenants?
Reading Time: 4 minutesYour next tenant might not be a law firm or a tech startup. It could be an AI company that needs 10x the power capacity your building was designed to deliver.
Feb 4, 2026
The REX Effect: How Hines Transformed Salesforce Tower Chicago Into the New Standard for Trophy Office
Reading Time: 5 minutesHow Hines achieved 97% occupancy and $888M valuation by building Chicago’s first zero-carbon office tower as an experience platform, not just a building.
Feb 3, 2026
The REX Effect: How Alexandria Real Estate Built NYC’s Premier Life Sciences Campus
Reading Time: 5 minutesHow Alexandria Real Estate proved that life sciences tenants need more than labs—they need community that accelerates innovation.
Jan 29, 2026
Two Types of Landlords: One Is Building Tomorrow
Reading Time: 2 minutesCommercial real estate is splitting into two models: transactional landlords managing decline and experiential organizations building platforms. Which one are you?
Jan 28, 2026
Why Service Requests Is the Feature That Changes Everything
Reading Time: 3 minutesHqO’s Service Requests feature turns email chaos into operational intelligence while creating the fastest path to platform adoption and cost consolidation across your portfolio.
Jan 27, 2026
Top Employee Pain Points in 2026: What’s Driving the Great Rethink
Reading Time: 3 minutesThe workforce is at a tipping point. According to Gallup’s Employee Retention and Attraction Indicator…
Jan 23, 2026
From Spreadsheets to Intelligence: How AI Closes the Gap Between Data and Decisions
Reading Time: 3 minutesCommercial real estate generates more data than any other asset class. Lease terms. Maintenance logs. Tenant engagement. Energy consumption…
Jan 21, 2026
Why Natural Light Beats Every Other Amenity (And How to Maximize It Without Rebuilding)
Reading Time: 3 minutesThe amenity arms race is expensive. Climbing walls. Meditation pods. Coffee bars with imported beans.
Jan 19, 2026
The REX Effect: How Jamestown Closed the Experience Gap at Industry City
Reading Time: 6 minutesHow a 6 million square foot industrial relic became Brooklyn’s most dynamic experience ecosystem…
Jan 16, 2026
