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Rethinking Amenity Strategy: From Empty Rooms to Engaged Communities

Reading Time: 2 minutesCRE’s Shift to Experience-First Real Estate Walk into any commercial building today and you’ll feel it — the…

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Aug 4, 2025

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Real Estate Experience Trends
From Amenities to Ecosystems: How Buildings Will Become Experience Hubs in 2026

Reading Time: 3 minutesThe commercial real estate playbook is being rewritten. For years, landlords competed on amenities—the fanciest fitness center, the trendiest coffee bar, the most Instagram-worthy rooftop. But as we look toward 2026, leading buildings are making a fundamental shift: from offering isolated perks to creating integrated ecosystems that transform how tenants experience their workplace.

 Nov 5, 2025
Observations
The Class B Renaissance: Why Smart Technology Is the Great Equalizer in the Amenity Wars

Reading Time: 3 minutesThe commercial real estate amenity wars didn’t start with the pandemic; they’ve been escalating since the 1980s. In the office building market, what qualifies as Class A today becomes Class B tomorrow as tenant expectations continuously evolve.

Nov 4, 2025
REX Effect
The REX Effect: How Kilroy Realty Closed the Experience Gap at 100 First, San Francisco

Reading Time: 4 minutesHow Kilroy transformed a downtown tower into a living, breathing experience ecosystem

 Nov 3, 2025
Employee Experience
Programming to the Person: Experience Data is Key

Reading Time: 2 minutesUsing Experience Data to Tailor Tenant Offerings & Activation The…

 Oct 31, 2025
Product Updates
Modern Comms: From Blasts to Journeys

Reading Time: 2 minutesIn commercial real estate, tenant communication is more than just…

 Oct 30, 2025
Employee Experience
Bridging the Home–Office Divide: How Offices Must Compete with the Comforts of Home

Reading Time: 1 minuteWhen independent workplace assessors, Leesman, surveyed hundreds of thousands of…

 Oct 29, 2025
NYC Skyline
The Quantum City
The Great Real Estate Reset: Why Trophy Assets Are Winning the Post-Pandemic Market

Reading Time: 2 minutesThe Real Estate Reset Has Begun After years of uncertainty,…

 Oct 28, 2025
The Quantum City
From Office Floors to Data Floors: How Cities Power the AI Era

Reading Time: 2 minutesThe Real Estate Market Is Missing the Signal If you…

 Oct 27, 2025
REX Events
STRATA 2025: Where The Built World Meets What’s Next

Reading Time: < 1 minuteOn October 16, 2025, HqO and MIT’s Center for Real Estate hosted STRATA, uniting leaders shaping the future of cities, technology, and real estate.

 Oct 24, 2025
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