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The REX Effect: How Hines Transformed Salesforce Tower Chicago Into the New Standard for Trophy Office

Reading Time: 5 minutesHow Hines achieved 97% occupancy and $888M valuation by building Chicago’s first zero-carbon office tower as an experience platform, not just a building.

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Feb 3, 2026

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Product Updates
The Latest REX Platform Releases (And What It Means for Your Portfolio)

Reading Time: 3 minutesJanuary releases are live. Three updates that turn underutilized amenities into engagement drivers…

 Feb 5, 2026
Real Estate Experience Trends
The AI Readiness Checklist: Is Your Building Infrastructure Ready for Intelligent Tenants?

Reading Time: 4 minutesYour next tenant might not be a law firm or a tech startup. It could be an AI company that needs 10x the power capacity your building was designed to deliver.

 Feb 4, 2026
REX Effect
The REX Effect: How Hines Transformed Salesforce Tower Chicago Into the New Standard for Trophy Office

Reading Time: 5 minutesHow Hines achieved 97% occupancy and $888M valuation by building Chicago’s first zero-carbon office tower as an experience platform, not just a building.

 Feb 3, 2026
REX Effect
The REX Effect: How Alexandria Real Estate Built NYC’s Premier Life Sciences Campus

Reading Time: 5 minutesHow Alexandria Real Estate proved that life sciences tenants need more than labs—they need community that accelerates innovation.

 Jan 29, 2026
Observations
Two Types of Landlords: One Is Building Tomorrow

Reading Time: 2 minutesCommercial real estate is splitting into two models: transactional landlords managing decline and experiential organizations building platforms. Which one are you?

 Jan 28, 2026
Product Updates
Why Service Requests Is the Feature That Changes Everything

Reading Time: 3 minutesHqO’s Service Requests feature turns email chaos into operational intelligence while creating the fastest path to platform adoption and cost consolidation across your portfolio.

 Jan 27, 2026
Employee Experience
Top Employee Pain Points in 2026: What’s Driving the Great Rethink

Reading Time: 3 minutesThe workforce is at a tipping point. According to Gallup’s Employee Retention and Attraction Indicator…

 Jan 23, 2026
Real Estate Experience Trends
From Spreadsheets to Intelligence: How AI Closes the Gap Between Data and Decisions

Reading Time: 3 minutesCommercial real estate generates more data than any other asset class. Lease terms. Maintenance logs. Tenant engagement. Energy consumption…

 Jan 21, 2026
Employee Experience
Why Natural Light Beats Every Other Amenity (And How to Maximize It Without Rebuilding)

Reading Time: 3 minutesThe amenity arms race is expensive. Climbing walls. Meditation pods. Coffee bars with imported beans.

 Jan 19, 2026
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