Looking for commercial property analytics for landlords?

Though it’s possible to access third-party commercial real estate tools and resources to gain important commercial property information, we know it’s not always the more effective solution. Instead, placing commercial real estate market data analysis capabilities directly into the palms of owners and property teams can streamline processes and create efficiencies in a given portfolio. Just imagine: You can have your very own commercial property owners database or commercial tenant database, without needing to outsource any information or process.

In order to start collecting more meaningful data about your assets and the best real estate analytics, we first need to discuss how CRE owners should think about their strategy for making more data-driven decisions. With HqO, you can access all the commercial real estate insights you need with the right technology partners who can place this valuable information directly into your hands. For CRE owners to find the metrics that best meet their goals, we suggest that they start looking for correlations between four key metric categories in order to increase their portfolio’s net operating income (NOI): outcomes, outputs, activities, and resources. 

It starts with tuning in to the problems you want to solve most for your portfolio, and defining your desired outcomes. Once we define these outcomes, we can then use them to inform which metrics you need to look at — such as the measurables you can leverage immediately (outputs), the strategies you enact to achieve your goals (activities), and your inputs (resources) — and what other data you need to collect. Since not all metrics and data are equal, and some are better predictors of desired outcomes than others, the data you gather should help answer questions to take action today, while still getting you closer to your larger goals.

To achieve this, you need access to granular data to make more informed decisions around your building’s features and tenants. For example, to enhance your amenity offerings you may look at digital engagement (or clicks) with content/information on your amenities, tenants’ satisfaction with those amenities, mobile access data to those amenities, equipment sensor data associated with those amenities, class or service bookings, and so on. The more activations your building features have, the more data points you can combine to paint a more holistic picture of which amenities see the most traffic, which ones need improvement, and more — showing you how your building is actually being used.

Since digital transformation is fairly new to CRE, finding meaningful metrics about your building can be few and far between — and even more difficult to organize. Luckily, the HqOS™ end-to-end operating system provides CRE owners with a leap in the right direction. The three layers of HqOS — which include our Marketplace, Tenant Experience Platform, and the Digital Grid™ — work seamlessly together to produce compounding positive results for any portfolio. 

Our growing Marketplace of best-in-class technology partners — which can be accessed through the Tenant Experience Platform — enables landlords to activate more of their building features, while simultaneously providing tenants with a better experience and property managers with a higher volume of rich data. The Digital Grid then takes these activations a step further, serving as a connected and streamlined analytics offering that can collect tenant behavior, amenities, technologies, and building data all in a single location. By centralizing and structuring data within our CRE-specific data model, it helps owners and operators uncover insights, take action to differentiate their assets, and make intelligent decisions across their portfolio. It can also help benchmark your building’s performance against others to accelerate best-in-class experiences for any tenant.

For more information about HqOS and its data and analytics capabilities for commercial office teams, schedule a free demo today.