Cities Aren’t Dying – They’re Evolving

New York, New York, USA downtown city skyline at dusk on the harbor.
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“Real estate is crashing” “Cities are dying” – these headlines have been splattered across the media for the last few years. But they just aren’t true.

Yes, landlords are currently facing a once-in-a-generation confluence of threats increased demand for flexible work, increased interest rates, reduced budgets, and a reduced demand for traditional office space. In fact, the National Association of Realtors’s July report stated that the US office vacancy rate hit a record high of 13.1% this past spring. But statistics like this shouldn’t just be taken at face value. When you dig a little deeper it is clear that what they actually represent is the exciting evolution of cities and corporate real estate not their death.



It’s indisputable – there has been a fundamental shift in how, where, and when work happens – and that’s not likely to change. However, while we know employees want flexibility, data shows us that they also see the value of in-person work and collaboration. In fact, 73% of remote workers are back to the office at least once a week, and 84% of workers believe that remote or hybrid jobs make them happier, according to a recent study from Hubspot. Data like this is so important to understand. It tells us that the traditional workplace model requiring employees to come into a physical office five days is a thing of the past, but that the office itself is not.


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The Experience Economy

The competition for tenants has never been more intense, but the landlords who are succeeding through this market transformation are those recognizing that their real estate needs to focus on and serve the end-user’s experience like never before.

The promise of experience is what will draw people out of their home offices, into a commute, and back into the workplace. By connecting people to real estate, landlords will boost tenant retention and satisfaction, and employers will foster a people-centric culture that promotes productivity and engagement.


Don’t Get Left Behind

So don’t let the headlines fool you. Cities aren’t going anywhere, and the RTO movement will absolutely continue. The real estate business is just simply transforming. Transform with it, or get left behind.


Want to learn more about how you can transform your operations and enhance your real estate experience? Schedule a demo with one of our experience experts.

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