Welcome to PropTalk, a series on our blog where we interview the most influential and prolific thought leaders in the commercial real estate tech industry today. Know someone we should feature? Email me at katie(at)hqo.co. Otherwise, sign up for our once-a-week newsletter so you never miss a PropTalk again.
This is a particularly exciting PropTalk for me because I am a huge fan of the writing and research by Dror Poleg on the digital transformation sweeping real estate. Quick fan girl moment: It started in November 2017 with this two–part series on how tech is undermining the foundations of real estate value and subsequently how private equity funds are investing in tech companies in order to remain competitive and create new synergies. Then, a deep dive Slideshare on understanding tech’s threat to real estate as an asset class (this is a must-read!). Some more recent good reads include The Digital Transformation of Physical Assets and Attention Landlords: Everyone’s Coming to Eat Your Lunch. OK, you get it, I’ll stop now…
Dror clearly has his finger on the pulse of all that is changing in CRE, and his impressive background has earned him this level of expertise. Dror is the founder of Rethinking Real Estate, a consultancy focused on innovation in real estate. He works with real estate owners to help them leverage technology to create long-term value, and on the flip side, he advises proptech companies to develop go-to market strategies. Prior to that, he was VP of Kardan Land, overseeing a $3b property portfolio, and founder & CEO of Otherz.com, an app development company. I’ll let Dror fill you in on the rest, without further ado…
Katie: First things first, who is Dror Poleg?
Katie: Such an interesting and unique background. And cut to now, you’ve positioned yourself at the forefront of this whole REtech movement, especially with your consultancy. What are your predictions for this space, in the near term, and ten years from now?
Katie: I can think of a few who are certainly trying, but the transformation is slow going. OK, so in your opinion, what’s the top real estate tech segment to watch?
Katie: OK, we’ll wrap up with two questions we always ask. Let’s say we experience an economic downturn, what do you predict happens to the WeWorks, Knotels, and Industrious’ of the world?
Katie: OK, last Q. Choose whether you would Invest, Buy, or Build in the following real estate tech companies: (1) LiquidSpace, (2) CrowdComfort, and (3) Common.
Katie: Fair enough! Thank you, Dror, for all you’ve shared today and everything you’re doing to advance technology in the real estate industry.