CRE leaders are increasingly adopting a “hotel-ification” approach to office properties. This means incorporating elements commonly found in hotels, like stylish lobbies, co-working spaces, curated amenities, and diverse food options. This is driven by several key factors:
1) The Evolving Workforce:
Today’s workforce, particularly millennials and Gen Z, prioritize a positive work-life balance and flexible work arrangements. In fact, according to PwC, work-life balance is important for 95% of Millennials while being ‘very important’ for 70% of this generation. They seek an office environment that caters to their diverse needs, offering a comfortable and stimulating space that goes beyond just a desk and a chair.
2) Heightened Competition for Talent:
According to Monster’s 2024 Work Watch Report, 95% of US workers are looking for or plan to look for a new job this year. In a competitive talent market, companies are striving to create “the best” workplaces that entice and retain top talent. By offering hotel-like amenities and fostering a community feel, organizations aim to differentiate themselves and stand out from the crowd.
3) The Rise of Activity-Based Working:
Traditional office layouts with assigned desks are being replaced by activity-based working models. In fact, according to a recent Harvard Business Review study, in the last three years 18% of organizations began leasing a flexible workspace or co-working space, and 59% have added more meeting spaces or collaborative workspaces to their current office. In doing this, offices provide various work zones suited to different tasks, mimicking the flexibility and variety found in hotels, where guests can choose the space that best suits their needs at the moment.
4) Redefining the Purpose of the Office:
In the post-pandemic era, the function of the office has shifted. It is no longer solely a place for heads-down work, but rather a collaborative hub for building connections, fostering innovation, and promoting company culture. Hotel-like features can contribute to this shift by facilitating social interaction and fostering a sense of community.
Think your property has brought a “hotel” look and feel to life? Tell us! Nominate it for HqO’s Best Spaces to Work program.
