Why Location Matters More Than Ever In A Hybrid Working World

Tokyo, Japan in the Marunouchi Business District in at dusk.
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The rise of hybrid work has sent shockwaves through the commercial real estate world. With many questioning the relevance of prime locations and spacious offices, it’s easy to dismiss location as a fading concern. However, location is far from being obsolete, in fact, it has become more crucial than ever. Here’s why.


  1. Is a Talent Magnet: In a competitive talent market, attracting and retaining top performers is crucial. Convenient locations with easy access to public transportation, walkable amenities, and vibrant communities offer a significant advantage. It allows for easy-to-access occasional in-person collaboration, making your company a more attractive option for talent seeking work-life balance.
  2. Supports Collaboration and Innovation: While virtual tools bridge the gap, in-person interactions remain essential for sparking creativity, building trust, and fostering a company culture. Strategic locations that facilitate face-to-face interactions, whether through designated collaboration spaces or planned team events, will be key differentiators.
  3. Builds Brand Identity and Customer Relationships: A well-chosen location can do wonders for your brand image. A modern, accessible space in a dynamic neighborhood sends a message of innovation, success, and commitment to employee well-being. This can resonate with both customers and potential hires, strengthening your overall brand identity.
  4. Is a Long-Term Investment: While rent in prime locations might seem like a bigger expense, remember the long-term ROI. Convenient, amenity-rich spaces can help you attract and retain talent, and boost productivity and innovation ultimately contributing to your company’s success and bottom line.

Looking to upgrade your office space location? Check out these outstanding properties at cant-beat addresses:



Tishman Speyers 200 Park Avenue

Anchored by Metlife, 200 Park Avenue, is a contemporary workspace strategically situated to provide unparalleled access to New York City’s cultural and culinary treasures. Owned by Tishman Speyer, 200 Park Avenue, offers on-site amenities such as restaurants, shops, childcare, banking, and a cutting-edge fitness center. With a reimagined streetscape, a direct link to Grand Central Terminal, and a welcoming 50,000-sq.-ft. lobby, 200 Park Avenue sets the stage for the upcoming 8th Floor Skyline Terrace + Skyline Lounge, featuring one of the city’s largest private outdoor spaces.

Morgan Stanleys 1585 Broadway

At 1585 Broadway, Morgan Stanley’s tower stands as a distinguished financial landmark in Manhattan. Completed in 1987, the 42-story building offers 1.33 million square feet of Class A office space with LEED Gold certification. State-of-the-art amenities include a private drive-through, on-site parking, and a concierge, making it a central and well-connected hub. Strategically located in Times Square, it provides convenient access to major subway lines ensuring seamless connections to retail and dining destinations in the heart of Midtown.

Primonials Hopen Tower

Hopen Tower is a 48-story skyscraper in the heart of La D矇fense business district of Paris, France. It was originally built in 1974 and was known as the Adria Tower.

Hopen Tower is now home to a variety of businesses, including offices, co-working spaces, and retail stores. The tower also hosts several sustainable features, including a green roof, a rainwater harvesting system, and energy-efficient lighting.

Hopen Tower is a LEED Gold-certified building, and it is considered to be one of the most sustainable skyscrapers in Paris. The tower is a symbol of the city’s commitment to sustainability and innovation.

Aberdeen Asset Managements 42 Wigmore Street

42 Wigmore Street is a modern office building located in Marylebone, London. The building is also targeting a Bespoke BREEAM Outstanding rating. This means that the building is designed to be sustainable and energy-efficient. 42 Wigmore Street is a well-equipped office building that offers a variety of amenities to its tenants. The building is also designed to be sustainable and energy-efficient, which is a major advantage for businesses that are looking to reduce their environmental impact.

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