Alpha'a and HqO bring the visual arts to CRE leaders.

HqO and Alpha’a Bring the Visual Arts to Commercial Real Estate Leaders

New Partnership Lends Access to Curated Catalogue of Over One Thousand Artists

BOSTON November 2, 2020 HqO, the end-to-end operating system for commercial office buildings, has partnered with Alpha’a, the world’s largest virtual gallery collection. Powered by the HqOS™ Tenant Experience Platform, Alpha’a technology — coined Alpha’a Connect — unites artists, collectors, and landlords through the built world experience of public art. Together, they provide 100% customizable, gallery-quality art for any business.

“Alpha’a’s dynamic solutions offer value for both tenants and landlords,” said Reid Snyder, Director of Platform Solutions at HqO. “Their partnership is one that appeals to both sides of the HqO Marketplace — transforming the physical workplace itself and connecting individuals to a larger, virtual world of art.”

Alpha’a reduces overhead costs, while providing artwork directly to the purchasers due to its crowdsourced and pre-curated platform. They also bring people and artists together during a time of physical distancing by offering inside views to the creator’s world through more curated, personal content such as Q&A’s and industry round tables.

“Alpha’a partnering with the HqO tenant experience platform is a perfect fit for us in our mission to deliver high-quality, low-cost fine art to businesses and individuals,” said Manuela Seve, CEO and Co-Founder of Alpha’a. “Being part of HqO’s Marketplace is an exciting opportunity for Alpha’a to provide art works to major commercial real estate entities in a safe, easy, and fast process, as well as implementing tools helping to maintain social distancing in the COVID-19 era.”

Alpha’a is a valued partner in the HqOS Marketplace, which allows customers to browse, procure, and manage a curated catalogue of best-in-class developers and vendors that can add value to their portfolio. From one single tool, customers can navigate the proptech landscape and identify partners that fit their specific needs. HqO customers are now able to save time procuring service providers, accelerate innovation within their existing technology stack, and deliver better tenant outcomes.


About Alpha’a

Alpha’a is an online, community-oriented platform offering tailor-made art collections for businesses across all industries including hospitality, tech, interior design and more. Founded by Brazilian-born, New York based Manuela Seve and Renata Thomé, Alpha’a makes artists’ works, primarily limited-edition prints, accessible to audiences all around the world through cutting-edge technology. With a network of more than 7,000 artists, Alpha’a has spearheaded initiatives with notable names in contemporary art such as Ernesto Neto, Jarbas Lopes, Alexandre Arrechea and Nelson Leirner. Alpha’a streamlines the supply chain process by printing pieces directly in the originating country of each client’s business. Clients include Airbnb, Gilt, West Elm and Zola.

About HqO

For owners and operators of commercial real estate, HqO is an integrated tenant experience platform and strategy solution that strengthens relationships with current and prospective tenants, unlocking business value for owners while bringing property management, marketing, and leasing teams closer to their customers.

For tenants, HqO is an award-winning tenant experience mobile app — connecting employees to the communities in and around their building and empowering them with tools to control their workday.

HqO is headquartered in Boston, with offices in New York City, Dallas, Los Angeles, London, and Paris. To learn more about HqO and request a software demo for your properties, visit, and follow HqO on Twitter @HqOapp.