data driven decision making

The Importance of CRE Benchmarking | HqO

Getting “On the Grid”: The Importance of CRE Benchmarking

Benchmarking — or the process of comparing your business’ data and results with those of your industry peers to increase performance — is nothing new. We’ve seen this in a multitude of ways in the real world: sports teams and players are compared to determine top performers and predict seasonal outcomes; consumer marketing teams benchmark …

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HqO and the ‘Burbs: Suburban Tenant Experience Stories

HqO and the ‘Burbs: Bringing Tenant Experience Outside the City

Due to the changing needs of the workforce, there has been a larger focus on the suburban tenant experience as more and more tenants are considering switching up their workplace strategies and moving outside of central business districts (CBDs). This sudden shift in the commercial real estate (CRE) landscape presents an opportunistic moment for landlords …

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How Your Suburban Office Can Support a Post-COVID Workforce with HqO

How Your Suburban Office Can Support a Post-COVID Workforce

When times are changing, adaptability is key. The COVID-19 pandemic has thrown a curveball into every major market, particularly impacting those which include the public realm, such as the commercial real estate (CRE), retail, entertainment, and food industries. Several months ago, this was the situation for Roxbury, Massachusetts-based distillery, Bully Boy Distillers. The distillery — …

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HqO building population report

Using Contextual Data to Improve CRE Decision-making with HqO’s Building Population Report™

During the height of the cold war, Stanislav Petrov was a lieutenant colonel in the Soviet Union’s Air Defense Forces, and his job was to monitor the Soviet satellite system responsible for detecting nuclear missile launches from the United States.  On September 26th, 1983 — just a few weeks after the Soviet Union had shot …

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