When it comes to tenant experience software, we’ve seen it all.
This past year, digital transformation and tenant experience became higher priorities among commercial real estate (CRE) teams. This is a pattern we’ve witnessed first-hand from our own growing customer base. In fact, our partnerships in 8 countries have taught us quite a bit about how a tenant experience platform can be implemented in office buildings. Whether it’s a landlord looking for commercial property management software for a single property, or a CRE team looking to enhance landlord-tenant communication across an entire portfolio, we’ve addressed an abundance of custom needs.
Here are just a few of the most innovative and successful applications of the HqO platform:
In March 2020, HqO responded to a corporate-wide initiative from EQ Office, a Blackstone affiliate and operator of Chicago’s iconic Willis Tower. The EQ Office team developed a campaign to elevate corporate Environmental, Social, and Governance (ESG) initiatives. This was achieved by supporting on-site retailers in Catalog, Willis Tower’s new 300,000 square foot curated dining, entertainment, and community experience. The goal was to give back to the broader community by providing COVID-19 relief to frontline healthcare workers.
Branded as “Catalog Cares,” HqO leveraged its tenant engagement platform and services to create a program that would simultaneously support Willis Tower’s food tenants and Chicago-area healthcare workers. The concept was simple: customers were invited to purchase gift cards from the retailers at Catalog, and each purchase would be matcher dollar for dollar by EQ Office with a donation to national pandemic relief efforts through Frontline Foods (now World Central Kitchen). Frontline Foods would then take these donations and provide meals to healthcare workers and communities in need.
It was a great success. Not only did EQ Office sell $25,000 in gift cards benefitting its retailers, but a total of $50,000 was donated to the Frontline Foods program. The Catalog Cares program successfully kept tenants engaged with on-site retailers while producing great charitable contributions.
Slate Asset Management
Recently, global investment and asset management firm Slate Asset Management partnered up to power Canada’s premier office spaces. The goal of the partnership was to enhance Slate’s ability to provide a world-class tenant experience, inclusive of unique community and retail offerings, flexible work collaboration, and digital building engagement.
As Slate continues to roll out this partnership at its notable Stephen Avenue Place and Yonge and St. Clair properties, the HqO app will serve as a conduit for the high energy and vibrancy of Slate’s properties, empowering tenants to incorporate safe and meaningful “live, work, play” aspects into their daily routines from their mobile app. Users will have access to tailored building amenities like on-site fitness classes, tenant giveaways, and discounted pricing for goods and services at local retail locations. They will also have access to news around important property renovations.
In Atlanta, Georgia, Cousins Properties is using HqO to differentiate their office space through modern-day conveniences. With their white-labeled tenant app, end-users can access several amenities and features about their office, including: touchless building access through their smartphones, important return to office information, easy order ahead capabilities for food, and insights on local attractions.
Cousins also takes full advantage of the platform’s digital programming capabilities to reinforce a sense of community. When an event occurs on-site, they share news and photos through their app to allow tenants to join in, no matter where they are working from. Likewise, they also offer virtual programming opportunities throughout the year.
J.P. Morgan, United Kingdom
Across the pond in the U.K., J.P. Morgan instituted a public-facing app for their popular Spitalfields Market property. They knew that the heart of their busy market location was its independent retailers. Therefore they sought to give them a voice while elevating the overall experience for both tenants and Spitalfields’ many visitors. Since the food trucks at Spitalfields have always been a crowd favorite, J.P. Morgan knew that reducing congestion in this populated area would be a good place to start. The COVID-19 pandemic further accelerated this need, prompting for more touchless ways of ordering, paying, and collecting food.
J.P. Morgan discovered synergies between HqO projects in the United States, such as Chelsea Market in Manhattan, and their own London-based equivalent at Spitalfields. Spitalfields became the first building in the United Kingdom to provide order ahead capabilities to a public audience. In July 2020, J.P. Morgan launched the HqO Tenant Experience Platform exclusively for its office users to maximize engagement with Spitalfields tenants and to test drive the app.
The following month, they successfully released the app to the general public. As part of this initiative, mobile ordering is now in place for a number of the food trucks on Lamb Street, including: Mr. Bombay, Ebby’s Kitchen, Smokoloko, The Coop, and Rainbo. Some key benefits of this feature include the ability to browse menus at leisure, avoid queues, pay via contactless methods such as Apple and Google Pay, and save time by receiving live order updates directly to one’s phone.