What do tenants want in the new year? With a constantly changing workplace experience, keeping tenants and employees engaged poses a challenge for landlords and property teams in the commercial real estate (CRE) business. Today, we’re going to look at how workplace experience software can help address these changing demands.
Commercial Observer recently sat down with Nora Hughes, Lead Product Researcher at HqO, and Daisy Guack, Senior Vice President of Hospitality at Work, to find out what insights they have gleaned from tenants and key CRE decision makers.
Flexibility will continue to be a prominent theme, Nora asserted: flexible work schedules will continue to attract top talent and keep employees engaged. In addition, employees feel that their employer should support their health and wellness, and this extends to the environment as well.
“As an employee,” Nora said, “I might actually care about my landlord and whether they are involved in ESG [best practices in supporting the environment, social issues and corporate governance] or community impacts.”
In order to speak to changing employee needs in 2022, it’s critical for employers and workplaces to adopt the technology that will help them create healthier, more engaging experiences at work.
Keep Employees Engaged With Workplace Experience Software
In the article, Daisy predicted that a focus on community will continue to define the office experience and enhance company cultures in 2022.
“Tenants are looking for the owner or the building manager to provide more of the experience and the community building for their employees,” she noted, “rather than doing it themselves.”
Given these predictions, what can a workplace experience platform do for both CRE teams and employers?
Technology solutions like HqO’s Workplace Experience Platform consists of products and services that create branded and personalized experiences to accelerate innovative and informed portfolio, building, and workplace strategies.
With such robust experience software, you can offer employees a single, user-friendly mobile app that is powered by different workplace technologies and integrations. Each app experience, whether for tenants or corporate employees, can be branded for your workplace and tailored to your specific needs. These unique experiences will keep employees engaged and coming back to their office.
Whether working remotely or in the office, a workplace experience app helps every employee be more productive. They can plan their day ahead of time by viewing building capacity insights, diverse commuting options and desk, conference room, and parking space reservations. In addition, a workplace app allows employees to easily order food and book on-site services such as dry cleaning and manicures.
Usage of a technology such as an employee experience app has accelerated due to the pandemic, Daisy also noted in the article, because properties can reach their tenants and employees wherever they are: “Communicating with them through building signage or site-specific marketing or communications can now be done wherever they are at, via mobile phones through the tenant engagement app.” Accessibility to timely information helps everyone at a property feel connected and more informed.
Besides creating exceptional property experiences, a workplace experience platform includes data and analytics dashboards that provide real-time feedback about a property’s amenities and experiences. This feedback will inform better decision-making and help property teams keep pace with evolving tenant and employee needs.
Interested in learning more about HqO products and how we can help achieve your employee experience goals in the new year? Download our comprehensive buyer’s guide.